Western State Design (WSD), the West Coast’s leading commercial laundry distributor, recently re-launched their Dexter Service Seminars. This regular offering had been temporarily suspended since 2020 due to the COVID-19 pandemic. With the return of in-person gatherings, both seminars featured a full-house with dozens of vended laundry owners and technicians in attendance, each eager to gather in person to learn from their trusted Dexter and WSD representatives as well as to network with one another.
There were two Dexter Service Seminars—one at each of WSD’s California offices—during the first week of October 2022. The first session took place on October 4th in Cerritos, CA, and the second took place on October 6th in Hayward, CA. Both seminars featured a robust training schedule, with presentations covering topics like how to utilize Dexter’s line of equipment to maximize profits and increase customer satisfaction, and offering scheduled maintenance and troubleshooting tips to minimize downtime.
Guest speakers included Russ Cooper, Dexter’s Manager of Technical Service, and King Lee, Dexter’s Regional Sales Manager. Cooper provided in-depth service tips and techniques for coin washers and dryers to better help vended laundry owners and technicians maintain their equipment. Lee offered an in-depth demonstration of the DexterPay mobile application, with a focus on how it can help maximize revenue and increase customer satisfaction. The attendees found the topics covered and tips to be informative and invaluable. According to Kurt Archer, Vice-President of Vended Sales at WSD, “One customer reached out the next day, very excited because they repaired two machines themselves with knowledge acquired at our school.”
The seminars also featured a continental breakfast and catered lunch. During each session, one lucky attendee won the raffle for an R&B laundry cart. After the presentations, most attendees stayed to ask additional questions and network with one another.
As long-term partners, Dexter Laundry, Inc. and Western State Design appreciate the opportunity to work directly with vended laundry businesses and partner in their success. Stay tuned for future WSD Dexter Service Seminar dates and don’t miss your next opportunity to attend.
About Western State Design
With over 40 years’ experience as a premier, full-service distributor to the vended and coin-op laundry industry, WSD has grown to become one of the largest commercial laundry equipment distributors in North America. WSD is proud to be a Dexter Authorized Distributor and has been recognized as a top-producing Dexter Distributor worldwide for many years.